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The avatar we use on social media platforms helps other users to form a first impression of us, in fact, it can even influence a person's decision to interact with us. So it is important to detee the impression we want to make, create an avatar accordingly and use the same one for all our profiles in order to make easier for other users to recognize and connect with us, especially if we are trying to promote our business or services.

https://www.skillshare.com/classes/Draw-yourself-in-Procreate-The-Avatar-Design-Challenge/882323298