File Size :1GB
An actionable training to predictably growing B2B sales. Align your marketing, sales, and executives on the focus target market, positioning, channels, campaigns, and content to land ideal customers, grow your deal size, and accelerate your pipeline.

HERE IS A BRUTAL TRUTH ABOUT B2B MARKETING:

In the majority of companies, marketing is perceived as a lot of effort for little result. A waste of money. Sales teams dont believe in marketing because they simply dont see the marketing impact on sales and revenue.

They think that marketing is all about visiting trade shows and conferences, designing slides, working on branding, and spreading the content on social media without helping them generate high-quality leads and closing more deals.

As a result, every single team meeting ends with marketers going red-faced when sales and executives ask:

WHERE are the leads

Have you ever been in these shoes

If yes, you know whats going to happen next.

You become an order taker getting tasks from sales and executives, and limit marketing campaigns to:

You know how lousy it feels and that this marketing is doomed, but youre blamed for poor performance.

You realize that you are burning out your market, but you cant stop because this is the only way to not get red-faced during team meetings.

You understand that marketing should be done differently and try to present the ideas, but they get shut down in the process.

And the worst thing is that you start questioning your credibility and ability to deliver.

Content Source :

https://fullfunnel.io/b2b-marketing-strategy-playbook/