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Heres EXACTLY what youre going to get in The P.I.G. Method and how its going to change your business and change your life =-)

What is The P.I.G. Method

The P.I.G. Method (which stands for Punched In The Gut is the copywriting and storytelling course folks have literally been BEGGING me to create for something like TEN FREAKING YEARS.

Its the culmination of my 16 years as an Elite direct response copywriter in a FREAKISH number of niches and is where I reveal the deep and crazy secrets Ive used to understand the market on a downright DISTURBING level which has allowed me to DOUBLE and in some cases QUADRUPLE the conversion on projects I work on turning a lot of projects into COLD TRAFFIC MONSTERS transfog So So offers into Clickbank Number ones and making a LOT of people HORRIFYINGLY RICH along the way (heck, its made me MILLIONS too. Which is great!)

The key to The P.I.G. Method is learning what I call deep empathy which allows you to CONNECT with your market deeper than any other copywriter or marketer out there, giving you a RIDICULOUS unfair advantage in the market.

Heres a few examples of what The P.I.G. Method has accomplished for me, my clients and folks who have learned from me.

Whats IN the P.I.G. Method

The main P.I.G. Method training is broken down into TWO modules (or halves).

Module 1 is called Mind Reading Your Market and its where I open up my brain and teach you my entire step-by-step process for understanding your market on a truly PRIMAL level that goes WAY beyond the standard create an avatar kind of thing.

My 12 Haddonic Apostles (who were the first 12 people allowed into the group so they could review it if you go to our pre-launch FB group and look in Media you can see their breathless, overwhelmingly positive reviews) all say that this has been the most PROFOUND dive into human psychology, behavior and motivation they have EVER seen in any kind of marketing or copywriting course.

(They also say the videos are HILARIOUS and fun to watch which makes ING what Im teaching into your brains WAY easier.)

Mind Reading Your Market is broken down into FOUR distinct lessons

1. Lesson one is where I explain the truth about PRIMAL, EVOLUTIONARY emotions, WHY stories are the operating system of the human mind, what TRULY motivates people (and why most copywriting programs have NO IDEA what makes people REALLY buy and where I talk you through story after story about s the P.I.G. method has DRAMATICALLY increased conversions and made MILLIONS for offer owners.

Actually, some of the letters I talk about in that lesson are:

Power 4 Home which I used the P.I.G. Method on years ago to raise conversions on a pretty good letter by over 70% literally over night

Simply by using my Benefit Transformation technique to change the letter from being about saving money on power to make it about a man PROTECTING HIS FAMILY.

That letter became a Clickbank Number 1 for TWO FREAKING YEARS because of The P.I.G. Method and (this is true) only lost its top spot because my client GOT OVERWHELMED BY THE FREAKISH SUCCESS OF AN OFFER MAKING 2 4 THOUSAND sales a day.

Flat Belly Fix where I turned a get abs product into a story about a man going on a MISSION to save his wife and his marriage and getting the love of his life back after a horrible car accident

THAT letter ALSO became a Clickbank Number 1 for OVER A YEAR and turned my client Todd Lamb from a poor cop into a multi millionaire who flies helicopters!

Capture His Heart And Make Him Love You Forever where I took one of my own standard benefit VSL scripts from years ago and applied the P.I.G. Method to (this is no lie) LITERALLY QUADRUPLE conversions over night.

And several more (several more MANY MILLION DOLLAR SELLERS.)

2. Lesson 2 is called The Deep, Irrational Desires of Your Market and its where I give you my suite of Psychological Tools that will allow you to PENETRATE through surface level wants to get to the anxiety, agony and wonder that your customers have BUBBLING in their hearts all day, every day

So many copywriters get this stuff COMPLETELY wrong and it costs them SO MUCH MONEY and SO MUCH in fees they could charge.

Seriously, Pauline Longdon says this is a Master Class in Emotion and that learning a version of this stuff from me years ago has completely transformed her career.

3. Lesson 3 is where I reveal the incredible power of using The 7 Deadly Sins to instantaneously discover your markets true (and dark) desires even if you have no experience in a niche at all even if you have the understanding of people of a dead rat

Its basically Plug and Play Emotion Crack for your VSLs and sales letter.

Actually, I dont know if you know the guys from VShred but they told me when I talked at Copy Accelerator that discovering a previous (and far inferior) version of this tool from a speech I did years ago IS WHAT GAVE THEM THE PSYCHOLOGICAL and EMOTIONAL JUICE to create a company that does OVER $100 MILLION a year (and it only took a few years.)

4. Lesson 4 is called The Empathy Game and its where I explain the the TRUE meaning of empathy help you get more deeply in touch with your own light and dark emotions, dreams and fears and give you a simple exercise where I use hypnotic principles.

For instance, do you know the REAL reason Ive sold over 100,00 Text Your Ex Back program

Its because I know the REAL hot button for that market is NOT getting their ex back No its getting their ex to BEG to get THEM back. And THAT understanding is what made TXB DESTROY every other ex back product on the market (and that offer was a CB top 10 for like 5 freaking years.)

See most people get the very IDEA of empathy completely wrong, but I use Method Acting For Marketers to help you psychologically TRANSFORM into your prospect so you FEEL what they are feeling even if youre a 5 foot tall 25 year old woman and youre selling to overweight, conservative men. (My ability to transform myself into a 40 year old woman with a broken heart is what made me a MILLIONAIRE in my Digital Romance business.)

By the end of Module one you will have almost-psychic super powers when it comes to understanding your market and will see dramatic increases in conversions even if you never got to the 2nd half.

Module 2 is where I reveal The P.I.G. Method Action Beat Map and flat out GIVE YOU my complete storytelling and creating formula that Ive used to crank out P.I.G. stories SHOCKINGLY quickly (and dramatically increasing conversions every .)

In Module 2, Ill teach you

You know, lines like He kissed me like his sister and I knew I was alone again from Make Him Worship You, Talk Dirty To me he said on our one year anniversary from Language of Desire, Daddy Im Cold from Power 4 Home, She Woke Up Screaming, Thats what I remember the most. Thats what shattered my heart into pieces from Flat Belly Fix and MANY more.

Ill teach you EXACTLY how to detee the most POWERFUL and EMOTIONALLY DRAMATIC Moment of Crisis you can why somes a chipped nail is more DRAMATIC than a car crash and why a CONVERSION MULTIPLYING P.I.G. story is NEVER about what happens and ALWAYS about how what happens EMOTIONALLY impacts the narrator.

THEN I walk you through the exact process for converting the Moment of Crisis into your own P.I.G. Line that tells the whole story up until now in just a few words. Its a damn art. Its hard. But I will teach you exactly how to do it.

From there Ill teach you how to:

Heres My Promise To You

If you go through the P.I.G. Method, give yourself over to what I teach you, DO THE HOMEWORK and use your ACCESS TO ME to pick my brain and get feedback you will have a nuclear missile attached to your keyboard that allows you to Blow Up prospects and create INSANE emotional desire for what you sell. (Seriously. Look how I got you hopped up during the launch.)

But Thats Not All! Ive Also Got INSANELY Valuable Bonuses For You (Seriously, this package is absolutely crazy.)

Bonus 1 is my complete VSL Workshop Course.

VSL Workshop was the very first marketing course I ever created

I did it once ten years ago, changed the lives and careers of my students and then got WAY too busy being Michael Fiore and getting sick to ever do it again

While P.I.G. focuses on EMOTIONAL DEPTH and STORIES, VSL Workshop gives you the Haddad Version of copy and sales video fundamentals

That means in VSL Workshop you get to discover

Bonus 2 is my INSANE Chris Haddad Ultimate Swipe File.

If you arent SALIVATING at this then I dont think you should call yourself a copywriter anymore.

Heres the deal: Many folks have been SCOURING the internet for some of my older and more POWERFUL letters for YEARS with no luck

BUT as part of this course I decided to Open The Kimono and give you EVERY SINGLE PIECE OF COPY I HAVE WRITTEN OVER THE LAST 16 YEARS ON MY COMPUTER

EVERY SINGLE ONE

That means

And HUNDREDS OF PAGES of other stuff that you can go through at your leisure to LEARN my techniques, copy the DEEP STRUCTURE of my work (but not the exact words. Dont steal) and MUCH, MUCH more.

Ive NEVER given ANYONE the chance to get this before, but its easily worth $10k or more to motivated copywriters who know diamonds when they see them.

Bonus 3 is DIRECT ACCESS TO ME through the P.I.G. Buyers ONLY Facebook Group.

Listen, I know what you REALLY want is my personal attention so I can look at what youre doing, give you feedback, help you really get into the EMOTIONS of your market, flat out TELL YOU what the emotional drivers of your niche are (I lay out the EXACT emotions for 4 niches in P.I.G. and Ill do more as we go forward) and more.

If you are a P.I.G. BUYER all you have to do is post in the group, interact with your fellow Piggies and Ill personally answer all of your questions.

Bonus 4 is FIVE Multi-Hour LIVE calls with me and your fellow Piggies where I will do LIVE hotseats (where I will rip apart your copy and massively improve it I charge $3k and hour to do consults and youll get WAY more than that value here).

Every other week for TEN weeks we will do these calls and I will STAY ON THE LINE UNTIL I COLLAPSE OR YOU ARE SATISFIED. Im aiming to overdeliver in a way that EMBARRASSES every other marketing and copy guru out there.

Bonus 5 is SIX Deep Dives into my biggest and most profitable letters where I spend OVER AN HOUR EACH going through the copy WORD BY WORD and LINE BY LINE.

I explain EXACTLY why each sentence is composed like it is why each WORD is chosen what EMOTIONS I am massaging in the prospect how and WHY the moment of crisis and P.I.G. line were chosen HOW each bullet was chosen WHY the price is what it isMAN, its EVERYTHING.

I have given Deep Dives like this to my Affiliates in the past and have been told OVER and OVER Chris, this video is better than most $2k courses out there, its AMAZING. (Completely true. If I had I would go find their messages =-))

And finally

Bonus 6 is something I am ONLY announcing NOW because I wanted to surprise you and make you nuts.

If you are one of the lucky to enroll in P.I.G. I will Flat Out GIVE YOU my upcoming Facebook Fomo Formula training where I take you through EVERY detail on how I created a god damn FRENZY in my Facebook group and pulled off this CRAZY launch for a HIGH TICKET PRODUCT with NO Affiliates, NO LIST and NO PAID TRAFFIC AT ALL

Actually, even better, you are going to help me CREATE this course because YOU are going to be right there with me on webinar calls where I explain EXACTLY what I was thinking every step of the way

EXACTLY why each email was written the way it was

How I used both real and Fuzzy scarcity to get folks all hopped up on goofballs

How I got group members to SELL EACH OTHER on the course

AND SO MUCH MORE



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