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This is the ultimate course on business-to-business Facebook advertising!

Ive been advertising on Facebook for over a decade. I was a VP of Marketing for a Google accelerator startup, a global marketing manager for Sony, and Ive helped countless small businesses with digital advertising. I taught college-level digital marketing, and I studied digital marketing at the #1 ranked business school for marketing - the Kellogg School of Management. This is where the father of marketing, Philip Kotler, teaches.

Keep in mind that I plan to expand this course as I get questions from students like you. Also keep in mind that I am a full-stack marketer. That means Im going to be talking about full-funnel marketing: not just demand generation and not just brand marketing.

Here are some of the key things youre going to learn:

How to generate leads and convert those leads into paying customers - using highly targeted Facebook ads

How to run a proper B2B awareness campaign that reaches customers based on how informed they are

How to measure success using key B2B benchmarks and advertising KPIs

How to combine Facebook ads with other channels like LinkedIn

How to set up retargeting and sophisticated marketing funnels

How to build custom, highly targeted lists

How to create and promote content for each stage of the marketing funnel

How to build ads that B2B buyers will remember



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