Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
English | 2012 | ISBN: 1118206681 | 290 Pages | PDF EPUB | 5.42 MB

Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.