Oct

28

2021

Scientific Advertising

huayting 28 Oct 2021 09:51 LEARNING » e-book

Scientific Advertising
Scientific Advertising
English | ISBN: 1607962365 | 2010 | 80 pages | PDF | 1186 KB

Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless.

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