English | 2021 | ISBN: 1032000937 | 331 pages | pdf | 7.27 MB

Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organizers: how do I justify this event to the client? and why are we spending money on this event?.

With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as:

• the process of creating a feasibility study
  
• events forecasting models and cost/benefit analysis
  
• types of events (exhibitions, sports, festivals) and their benefits and returns
  
• project management tools for measuring return on investment.