English | 2020 | ISBN: 1292303247 | 577 pages | True PDF | 119.28 MB
For courses in international business.

This ISBN is for the bound textbook, which students can rent through their bookstore.
A modern approach to international business
International Business: The New Realities,5th Editioncaters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.
This title is also availabledigitally as a standalonePearson eText, or viaPearson MyLab Management,which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed.Contact your Pearson repfor more information.