The Business of Event Design - Strategies for Pricing, Timing, and Branding
epub, azw3 | 27.9 MB | English | Isbn: B0977V1DF9 | Author: Paschal, Helena | Year: 2021
Description:
THE BUSINESS OF EVENT DESIGN
The Business of Event Design is a book designed for new and aspiring event designers who want to start a business. The two biggest business mistakes new event designers make are:
1. Undercharging for their time and labor
2. Underestimating how much time they need for setup
The Business of Event Design will teach you the business skills and strategies to successfully launch and grow a professional event design business in the competitive world of events. Drawing on the experience of Helena Paschal and hundreds of her design students, you can expect to learn: BOOK HIGHLIGHTS:
• The four building blocks of event designs
• The impact of color theory, tablescapes, beverages, and centerpieces
• Event design production: pre-event site planning and setup management
• Build a budget (a skill most new event designers lack)
• Get clients and leads
• How to conduct an event design consultation
• Set pricing guidelines
• How to start your event design business
• How to build your brand
Readers will find a step-by-step process for developing impactful event designs that curate unforgettable experiences. Any early career event designer or student looking for practical advice on the ins and outs of running an event design business will need this helpful guide.
The Business of Event Design is a book designed for new and aspiring event designers who want to start a business. The two biggest business mistakes new event designers make are:
1. Undercharging for their time and labor
2. Underestimating how much time they need for setup
The Business of Event Design will teach you the business skills and strategies to successfully launch and grow a professional event design business in the competitive world of events. Drawing on the experience of Helena Paschal and hundreds of her design students, you can expect to learn: BOOK HIGHLIGHTS:
• The four building blocks of event designs
• The impact of color theory, tablescapes, beverages, and centerpieces
• Event design production: pre-event site planning and setup management
• Build a budget (a skill most new event designers lack)
• Get clients and leads
• How to conduct an event design consultation
• Set pricing guidelines
• How to start your event design business
• How to build your brand
Readers will find a step-by-step process for developing impactful event designs that curate unforgettable experiences. Any early career event designer or student looking for practical advice on the ins and outs of running an event design business will need this helpful guide.
Category:Graphic Design of Books, Entrepreneurship, Two-Hour Business & Money Short Reads
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