Brand Leadership: Building Brand and Culture

MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Skill Level: Advanced | Genre: eLearning | Language: English + srt | Duration: 45m | Size: 320.1 MB

Why is it critical to align your external brand identity and internal organizational culture for brand leadership? How can you avoid common brand- and culture-building mistakes? How do you cultivate employee brand engagement? In this course, bestselling author and keynote speaker Denise Lee Yohn answers these questions and more. Denise introduces brand-culture fusion and discusses how organizations of all types and sizes create competitive advantage and future-proof their businesses with it. She explains how to build an organizational culture, then shows how to achieve brand-culture fusion through an overarching purpose and core values, organizational design and operational processes, culture-changing employee experiences, and more. Denise concludes by covering the requirements for success in brand leadership and integrating and aligning brand and culture to achieve brand leadership.