Certification in Business & Brand Storytelling for Leaders

MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English + srt | Duration: 19 lectures (3h 7m) | Size: 857.9 MB

Learn 10 step Brand Storytelling System with Visual data driven approach examples with Story Structure & Case Studies
What you'll learn:
Effectively Pitch the Story of Your Business and Sell the Core Benefits of Your Products and Services
Practice your skill in two live projects plus assignments related to Digital Storytelling and Storytelling with data.
Practice and Analyze your skills in Live Projects, Assignments and Workbook- which can be used as a ready reference
Get full access to exclusive workbook on Storytelling Handbook and Glossary, you can use that as a ready reference at any given time during crafting your Business or Brand Stories.
Leverage the Power of Word-of-Mouth and Networking
Understand the Influence of Emotions on Customer Behavior
Leverage the Social Influence of Your Customers, Employees, Fans and Supporters
Create Valuable Content that will Drive Traffic and Interest in Your Business
You will fully grasp the power of your story so that you can move the hearts of your audience
You will learn how to genuinely craft and archive inspiring stories from your personal experience
Therefore, at the end of the course you will know how to Engage, Inspire and Educate your Audience using Stories
Learn Digital Storytelling and craft a story using the framework plus guidelines

Requirements
This Storytelling to Influence course is for anyone who must influence others

Description
What would you say if someone told you that with a great story you don't need to have any credentials, connections or marketing budget to kickstart your business? There is no sense in investing a lot of money in advertising if you don't have a story that sticks in the mind of your customers, employees and stakeholders. The stories that convert the most are the stories that people tell about you and that is where your attention should be.

This course is designed for Leaders, Marketers and Entrepreneurs that want to extend the reach of their business and professional success, cause a ruckus in the market and make their businesses stand out. It is tough it to convince people to try something new, but a good story will open doors for you that you never thought existed in the first place.

We've made this course as simple to learn as possible, and with examples, frameworks and stories to help you remember the tools to influence with a story. In this course, you'll learn how to find stories, attach a few meanings to every story, how to safely practice storytelling to influence until you're ready to do it publicly, and when it's time, to slip influence stories naturally and comfortably into your conversation. You'll also find exercises and quizzes at selected parts of the course to really make the lessons stick.

Each section is dedicated to teaching you these skills, the course manual will assist you during the learning process, valuable resources are scattered throughout the lectures and every section challenges you to take action by completing a project.

Feel free to explore what the course has to offer. Check out the free preview Videos, Workbooks and Projects. Remember that you have a 30-day money back guarantee once you decide to take the course. I look forward to seeing you in the virtual classroom and to hearing your story.

Get full access to exclusive workbook on Storytelling Handbook and Glossary, you can use that as a ready reference at any given time during crafting your Business or Brand Stories. Practice your skill in two live projects plus assignments related to Digital Storytelling and Storytelling with data.

Section 1: Introduction

Introduction to the Course and the Instructor

Section 2: Storytelling

Readings

1.Why Do We Tell Stories

2.What is storytelling

3.What makes a good story

Section 3: Storytelling in Leadership

Readings

4.The Importance of STORYTELLING as a Leader

5.The Art of Storytelling for Leaders

Section 4: Brand Storytelling

Readings

6.5 Case study of Brand Storytelling

7.Visual Storytelling in Business

Section 5: Storytelling System in Business & Brand

Readings

8.A Simple 10-step Brand Storytelling System

9. How to Craft a Business Story

10.The Best Corporate Storytelling Examples and Case Study

Section 6: Storytelling Assignments and Coursework

Readings

11. Digital Storytelling

12.Assignment on Digital Storytelling

13.Storytelling Handbook-An Workbook1

14. Storytelling Glossary-An Workbook2

Section 7: Storytelling with Data

15. Choosing Effective Visual

16. Focus on the attention of Audience

17. Think Like a designer

18. Assignment of Storytelling with Data & Visuals

Downloadable Resources

Project1: Digital Storytelling

Project2: Storytelling with Data

Workbook1: Storytelling Basics-Storytelling Handbook

Workbook2: Storytelling Glossary

D. Projects:

Project1: Digital Storytelling

Seven Steps of Digital Storytelling

Storyboarding

Assignment and analysis

Project2: Storytelling with Data & Visuals

· How do I know which graph to use?

Tips for Data storytelling

Case Study based assignment

E. Workbook

· Workbook1: Storytelling Basics-Storytelling Handbook

· Workbook2: Storytelling Glossary

Who this course is for
The ideals students for this course are marketers that want to expand their area of ​​expertise and are on the lookout for cool and innovative ideas, as well as entrepreneurs that want to grow their business and offer great value to their customers