Salesforce Marketing Cloud: Getting Started

Video: .MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 21m | 42.1 MB
Instructor: Shane Smyth

Marketing Cloud is a big place with a lot of options. This course will teach you the basics of Salesforce Marketing Cloud, how to get started, and the potential pitfalls to avoid.

In this course, Salesforce Marketing Cloud: Getting Started, you'll learn the basics of Salesforce Marketing Cloud and the key areas to understand as you begin your journey with this new cloud. First, you'll explore the account structure of Marketing Cloud and some of the important facts about features and cost levers. Next, you'll discover marketing automation basics, and how these concepts are delivered within Salesforce Marketing Cloud's studios and builders. Finally, you'll learn the importance of security, governance models, and compliance. When you're finished with this course, you'll have the skills and knowledge needed to manage the basics of Marketing Cloud and understand the framework you're working in.