Mojca Zove - The Science of Facebook Ads Professional | 1.81 GB

INTRODUCING: The Science of Facebook Ads
Learn how to consistently generate leads and sales with Facebook Ads After years of successfully developing, implementing, and optimizing Facebook Advertising Campaigns for clients that ranged from small to multimillion-dollar businesses, I finally decided to pack all that knowledge together and launch a comprehensive course that teaches everyone how to do it too. The Science of Facebook Ads is literally a step-by-step blueprint of a system that collectively generated several millions of dollars in revenue for my clients. You'll get access to the knowledge I collected for years while helping 50+ different businesses grow. I'll teach you what I've learned through thousands of experiments I've launched with my clients. And I'll share all of that in-depth knowledge of Facebook ads with you in 40+ video lessons that contain 9+ hours of great content and multiple worksheets and libraries. You'll learn everything about how to launch profitable Facebook Ad Campaigns, including how to:

Define your target audience and the exact strategy for reaching them
Determine tangible and reachable goals with The Backwards Method
Distribute your Advertising Budget across campaigns and audiences
Design an ad that attracts attention and communicates your brand
Optimize your campaigns using a result-based approach


The Science of Facebook Ads: Course Curriculum
The Science of Facebook Ads is a 45-lesson video course that contains 9+ hours of in-depth content, multiple worksheets and access to different libraries. Here's exactly what you're getting: 1. FOUNDATION

Setting Up Your Business Manager
Introduction To The Facebook Pixel
Facebook Page Basics
Facebook's Advertising Policies


2. FACEBOOK ADS FRAMEWORK

Facebook Ads Hierarchy
Orientation Practice
Level 1: Campaign
Level 2: Ad Set
Level 3: Ad


3. DEVELOPING YOUR FACEBOOK ADVERTISING STRATEGY

It's All About The Funnel
Defining Your Goals: The Reverse Method
The GAAA Principle
Calculating Ideal Costs
Technical Implementations


4. TARGETING

Introduction to Targeting
Option 1: Custom Audiences
Option 2: Lookalike Audiences
Option 3: Saved Audiences
Defining Your Target Audience


5. FINALIZING YOUR FUNNEL

Detailing Your Funnel
Budget Planning


6. GETTING CREATIVE

The Secret To A Successful Copy
Facebook Ad Design Principles
Design Tools
Designing The Ad
Video Ads


7. LAUNCHING YOUR CAMPAIGN

Level 1: Campaign
Level 2: Ad Set
Level 3: Ad
Celebration!


8. POST LAUNCH

Appealing to Facebook
Observing the results - Setting Expectations


9. DOCUMENTING YOUR WORK

The Importance Of Documenting
Tool Recommendations & Documentation Structure


10. ANALYTICS - METRIC-BASED OPTIMIZATION

Observing The Right Metrics
Personalizing Your Presets
Optimizing Your Ads With Facebook Breakdowns
Advanced Optimization with Delivery Insights


11. REPORTING

Creative Reporting
Using Campaign Tags And Filters


12. TROUBLESHOOT

Finding The Leaking Bucket
Reach Problems
SOS: Performance Dropping


13. ANALYTICS - METRIC-BASED OPTIMIZATION

Launching A/B Tests
Scaling Your Facebook Ads Efforts
Expanding Your Funnel


14. DON'T STOP COMING SOON: Bonus Modules!

https://www.thescienceoffacebookads.com/