Unique insights to implement big data analytics and reap big returns to your bottom line
Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportunities.

Reveals big data analytics as the next wave for businesses looking for competitive advantage

Takes an in-depth look at the financial value of big data analytics

Offers tools and best practices for working with big data

Once the domain of large...
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