This is a course on Digital Marketing, specifically Social Media and Search Engine marketing.

It's designed for brands, marketers, influencers, start-ups or anyone trying to grow their business through digital marketing.

You can expect to learn how to leverage both the social media platforms (Facebook, Instagram, LinkedIn, YouTube) and search engine platforms (Google, Yahoo, Bing).

So they can reach out to more people and potentially get more sales, increase brand dominance or grow their database.

WHAT YOU'LL LEARN

You will learn the most effective and commonly used social media and search engine platforms to run digital marketing advertisements..
You will learn the types of advertisement formats and placements on each platform.
You will learn the type of objectives and outcome that each platform is most ideal and effective for.
You will learn 3 ADVANCED STRATEGIES to increase the accuracy of reaching the target audience you desire.
You will learn a powerful concept on how to troubleshoot your marketing funnel to increase click-through rates of your ads and conversion on your website.
You will be able to add Digital marketing skills and knowledge to your CV

REQUIREMENTS

No prior knowledge or experience is required
Small business owners
Marketers
Brand Managers
Start-ups
Influencers
Anyone trying to learn digital marketing