Yep, you.
You probably think that I'm just saying this. That making a great living as a freelancer is only for a few lucky ones for whom the client stars magically align.

Well, I'm here to tell you it's not.

You see, the thing nobody tells you about succeeding as a freelancer is that it takes mastering two distinct skill sets: knowing your craft and running a business.

A quick Google search and you'll find a ton of resources on how to become a better designer. But not so many on how to become a better business owner.

Which is exactly the challenge most struggling freelancers have - and the reason why friends who are actually better designers than me quickly burned out as freelancers and are now working for someone else again.

They've got valuable skills to solve valuable problems. But lack the business skills to convey that and consistently attract clients that want what they've got.

It's this business stuff that keeps you awake at night, friend.

When you feel stuck with cheap clients who are a pain to manage? That's the business stuff.
When you're riding the roller coaster of feast-and-famine cycles? That's the business stuff.
When you're afraid you won't close any clients if you raise your prices? That's the business stuff.
When you're busting your butt and barely making ends meet? That's the business stuff.
When you worry that freelancing is just this unstable game and not a sustainable career? That's the business stuff.