Mar

01

2021

Product Management for Dummies by Brian Lawley

adteam 1 Mar 2021 16:15 LEARNING » e-book

Product Management for Dummies by Brian Lawley

Product Management for Dummies by Brian Lawley
epub | 6.2 MB | English | Isbn:B01N7PJVYW |Author: Brian Lawley, Pamela Schure | Page: 354 | Year: 2017


Description:

Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America-yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job-or simply aspire to break into a new role-Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro.
From defining what product management is-and isn't-to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills...


Category:Market Research Business, Business Pricing, Business Production & Operations

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