Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:

Why businesses need to embrace social media marketing

Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms

Learning how to craft your business's social media strategy using today's formats

How to leverage images and video in your social media outreach

Leveraging chat bots, paid social media, and influencer marketing

Building your business social marketing team

Measure your social media outreach progress and improve your performance over time