English | 2020 | ISBN-13: 978-1119680222 | 242 Pages | True PDF | 68.02 MB

Visual communication has changed.

Discover the foundation, power, and necessity of visual communication with this essential guide

It's gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strats examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind.

Killer Visual Strats traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as lines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book's topics can benefit readers in a range of professions where visual content is now vital to sharing a message.

Learn best practices for visual communication

Gain inspiration from countless visual examples

Stay on top of the latest trends in visual communication

Understand visual communication for marketing, sales, design, HR, and more

Killer Visual Strats provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told.



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