MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English + srt | Duration: 11 Lectures (1h 4m) | Size: 299 MB

This course is designed specifically for Marketers and Marketing Analytics.

Learn BigQuery and SQL for Marketers and Marketing Analytics with Google Analytics 4

Become a technical marketer who is savvy in both digital marketing and data analysis

Write advanced queries

Use BigQuery data in Google Data Studio

Basic Understanding of marketing

Basic Understanding of Google Analytics 4

Learn BigQuery and SQL for Marketers and Marketing Analytics with Google Analytics 4

If you are using Google Analytics 4 then this is a must-have course for you. Google Analytics 4 now sends data directly to BigQuery. Many of the reports use used to get in Google Analytics are no longer there and you have to rely on BigQuery and Google Data Studio to build this report.

This course will teach you

What is BigQuery

What free and paid options you have

How you can integrate Google Analytics 4 with bigQuery

BigQuery + Google Analytics 4 (GA4) data structure

Writing SQL to pick the right data

Unnesting BigQuery data

BigQuery + Data Studio overview

Marketers

Web Analysts

Digital Analysts

Business Analysts

Marketing Analysts

Technical Marketers

Freelancers who want to add new skills



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