English | 2021 | ISBN: 111975867X | 224 pages | EPUB | 5.25 MB

Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation.

Fuel your business' transition into the digital age with this insightful and comprehensive resource

Written by l Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strats to help businesses realize their digital potential.

Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strats they used to overcome them. The book also includes discussions of:

How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges

How to deconstruct decision-making throughout all levels of your organization

How to combine strategy, product, experience, eeering, and data to produce digital results

Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a chag world.



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