Marketing Communication | Integrated Marketing Communication

Duration: 52m | Video: .MP4, 1280x720 30 fps | Audio: AAC, 44.1 kHz, 2ch | Size: 1.1 GB
Genre: eLearning | Language: English + Subtitles

Promotional tools that can help you attract customers
What you'll learn
What is Communication?
What are the components of communication?
What are the Strategic Goals of a Marketing Communication?
What is Integrated Marketing Communication (IMC)?
What is a Promotion Mix?
Understanding Advertising
Understanding Sales Promotion
Understanding Public Relation
Understanding Direct & Digital Marketing
Understanding Personal Selling
How to decide on the budget of advertising?
Understanding Media Mix
Push vs Pull Strategies of promotion
Consumer Promotion vs Trade Promotion

Description
This course will cover a very important "P" of marketing and that is "Promotion". Many interesting topics are covered in this course, started from understanding what communication is followed by the components of communication. Then, the main topic of the course which is "Integrated Marketing Communication" is explained in much detail covering topics like promotion mix and all the ingredients (tools) of the promotion mix. These include:

Advertising

Sales Promotion

Public Relation/ Publicity

Direct and Digital Marketing

Personal Selling

These topics are so important not only for the students of marketing but also for business and companies to understand. Some other important topics within the above promotion mix are also discussed in the course, which will be of benefit to you.

I am sure that enrolling in this course will be a fruitful learning experience.

Enjoy and see you in the course.

Who this course is for:
BBA and MBA students
Marketing Students
Marketing professionals
Businesses and organisations