Duration: 2h 48m | Video: .MP4 1280x720, 30 fps(r) | Audio: AAC, 48000Hz, 2ch | Size: 3.32 GB
Genre: eLearning | Language: English

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Black Friday - who gains?

Black Friday - who loses?

Types of pricing policy

The psychology behind Black Friday

Alternatives to Black Friday

None

Black Friday Economics looks at the economics behind Black Friday. We look at:

1. Black Friday history

2. Pricing policy

3. Black Friday 'traps'

4. The psychology behind deals

5. Violence

6. Retailers' strats

7. Guilt

8. Alternatives

Very current.

The course is bolstered with film clips, studies, recent newspaper articles and examples. We also look Cyber Monday. Black Friday is very soon - what you learn here, what you consider - and any discussions you take part in, may just influence your behaviour.

Students who see Black Friday promotions anywhere

Students studying business or economics

Students who work in the retail sector




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