English | 2020 | ISBN-13: 978-1617296529 | 505 Pages | True PDF + Code | 15.39 MB

This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.

Don't let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether.

Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.



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