The brain is the basis of everything we do: how we behave, communicate, feel, remember, pay attention, create, influence, and decide.

Why We Do What We Do combines scientific research with concrete examples and illustrative stories to clarify the complex mechanisms of the human brain. It offers valuable insights into how our brain works every day, at home and at work, and provides practical ideas and tips to help us lead happy, healthy, and productive lives.

Learn about how your brain functions
Find out how emotions can be overcome or last a lifetime
Access your brain's natural ability to focus and concentrate
Think creatively

The thoughts you have and the words that you speak all have an effect on your neural architecture - and this book explains what that means in a way you can understand.