MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Skill Level: Beginner | Genre: eLearning | Language: English + .srt | Duration: 27m 7s | Size: 512.3 MB

Using public relations to market your business is incredibly powerful when done correctly. But when done wrong, it can actually be detrimental. To become better at PR, it's helpful to see the all-too-common errors that people make. This course reveals the 17 most common PR mistakes-and teaches you what to do instead. Learn how to avoid pitfalls, develop better media relations, choose the right publications, nail your communication and timing, and use blunders to your advantage. After this course you should feel confident using these PR dos and don'ts to build your next PR campaign.

Topics include:
Getting names right
Avoiding mass email blasts
Writing a concise pitch
Harnessing the power of timing
Choosing the right publication
Avoiding buzzwords