Google Optimize Course 2020 - From Beginner To Advanced
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English + .srt | Duration: 15 lectures (1 hour, 20 mins) | Size: 566 MB

Learn how to create A/B test, Multivariate Test, Redirect Test and Personalization for Conversion Rate Optimization
What you'll learn

Introduction to Google Optimize
Different Types of Experiments you can run in Google Optimize
Creating your Google Optimize Account
Google Optimize Account Structure
Google Optimize Interface Overview
Connecting with Google Analytics and Adding Optimize Tag through Google Tag Manager
Adding Google Optimize Chrome Extension
Creating A/B Test using using Google Optimize
Creating a Multivariate Test in Google Optimize
Creating Redirect Test in Google Optimize
Creating Personalization Experience in Google Optimize
How to create a banner template using Google Optimize
How to create a Multi Page Experience using Google Optimize
Analyzing your Google Optimize Reports

Requirements

No. This course covers everything from beginner to advanced

Description

Google Optimize is a free testing and Personalization product. The paid version is called Google Optimize 360. Google Optimize can easily be integrated with Google Analytics making it one of the best tools for running A/B Test, Multivariate Test, Redirect Test, Personalization and Banner Templates. In this course we will be covering :

1. Introduction to Google Optimize

2. Different Types of experiments you can run in Google Optimize

3. Creating your Google Optimize Account

4. Google Optimize Interface Overview

5. Google Optimize Account Structure

6. Connecting Google Optimize with Google Analytics

7. Adding Google Optimize tag to your website

8. Adding Google Optimize Chrome Extension

9. Creating A/ B Test using Google Optimize

10. Creating Multivariate Test using Google Optimize

11. Creating Redirect Test using Google Optimize

12. Creating Personalization experience on your Website through Google Optimize

13. Creating Banner Templates on your Websites through Google Optimize

14. How to create a Multi Page Experience using Google Optimize

15. Analyzing Google Optimize Reports

Who this course is for:

Digital Marketers interested in Google Optimize
Digital Marketing Managers
Digital Marketing Freelancers
Website Owners
Business Owners
B2B & B2C Marketeers
Demand Generation Managers

Digital Marketing Specialists
Digital Analytics Students
Marketing Analytics Students
Sales Manager
Marketing Manager
Sales Vice President
Marketing Vice President
Director of Sales
Marketing Director
Chief Sales Officer
Chief Marketing Officer
Chief Executive Officer
Product Managers
User Experience Designers
Website developers
Conversion Rate Optimization (CRO) specialists