MP4 | Video: h264, 1280x720 | Audio: AAC, 48 KHz, 2 Ch
Genre: eLearning | Language: English + .srt | Duration: 20 lectures (1 hour, 32 mins) | Size: 434 MB

So you have heard about Google Tag Manager but never had a chance to know what it is and if you need it.

What you'll learn

What is Google Tag Manager

Why should you use Google Tag Manager

How Google Tag Manager works

You will be familiar with GTM interface

How to install Google Analytics using GTM

How to track element clicks using GTM

How to install Facebook pixel using GTM

How to setup Facebook conversion tracking using GTM

How to setup Google Ads conversion tag using GTM

Requirements

Computer with internet connection

Description

This course will help you to get the basic knowledge about Google Tag Manager and apply it to practice, by installing Google Analytics, Facebook pixel, Google Ads conversion tracking on your website.

Topics that are covered in this course:

What is Google Tag Manager and how it can be useful

Basic concepts and teology

Installation of Google Tag Manager on any website, including Wordpress, WIX, Squarespace, Weebly

Interface overview

Google Analytics installation using Google Tag Manager

Track any element clicks using Google Tag Manager

Install Facebook pixel using Google Tag Manager

Setup Facebook conversion tracking using Google Tag Manager

Setup Google Ads conversion tracking tag using Google Tag Manager

Who this course is for:

Website owners

Digital marketers

Website developers curious about Google Tag Manager



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