July 22, 2019 | English | ASIN: B07VJK99DQ | 99 pages | EPUB/MOBI/PDF | 1 MB

The world has changed.

High-technology firms no longer rely on land, buildings and machines to generate enormous value. The value of high-growth technology companies is almost entirely intangible. However, management strategy is taught as if companies are still operating in the first industrial revolution.

This book is for CEOs of high-growth technology companies. It deals with the intangible value of IP that is crucial for founders of companies with billion-dollar aspirations. It is also a useful guide for investors in those companies.

"Billion Dollar IP Strategy" looks at how to enhance intangible value and address IP risks. The book is aimed at executives who realise that strategy is too important to simply leave in the hands of the lawyers. It deliberately avoids legalistic details to focus on the business aspects of IP.

It is aimed at educating you, as an executive, to be able to ask questions and understand what the professionals are talking about; allowing you to keep them focused on delivering the elements of the IP strategy that support your business aims in the most cost-effective way.

"Billion Dollar IP Strategy" is short enough to be read by a busy executive on a single flight or an inter-city train journey.



DOWNLOAD
uploadgig