English | 2020 | ASIN : B08GNCS7VG | 100 Pages | PDF, EPUB, AZW3 | 8.75 MB

# WHAT IS THE MEANING OF A BRAND'S LIFE ?

Learn all about making your personal or company/ startup brand truly stand out on the internet by understanding and applying existential authenticity.

Existential Digital Marketing discusses the philosophy of building authentic brands on the internet using a Philosophical Marketing strategy which treats brands as an end-it-itself rather than simply as a means to an end like it is usually done. This book shows you the way of doing Digital Marketing using the notions and ideas of the existentialism school of philosophy and some anecdotes. It is a revolutionary new way of thinking about brand identity and communication especially in the post COVID world with a drastically altered consumer behaviour of an always-online audience.

"This philosophy is primarily about thinking of the brand as an independent being of its own and then trying to answer its deep existential questions. The goal here will be to arrive at an identity which is truly authentic so as to build a strong and substantial brand which will then have the potential to leave a lasting legacy. It aims to solve the problem of the inability to do extraordinary and outstanding marketing for brands online despite understanding and applying the prevalent marketing/ branding concepts."
- from Chapter 1. 'Introducing Existential Digital Marketing'

The book is divided into three parts, each discussing various facets of this new marketing strategy:

PART ONE talks about why we need authenticity in our brand identities - to properly treat our brands as human rather than only humanising them on the surface for the brand communications. It then elaborates on who all stand to benefit from reading this book - Founders and Startup Owners, Social Media Managers, Digital Marketers, Marketing and Advertising Students, Interns, Copywriters and anyone who is going to be responsible for talking on behalf of a personal or a company/ startup brand.

PART TWO develops this method step-by-step, answers all questions regarding what this philosophy is all about and also discusses answers to existential questions from a brand's point of view.

PART THREE talks about possible ways in which this strategy can be implemented in all your Digital Marketing and Branding activities while giving some real life examples. It also discusses the philosophical ideas of famous Existentialists - Søren Kierkegaard, Fyodor Dostoyevsky, Friedrich Nietzsche, Martin Heidegger, Jean-Paul Sartre, Simone de Beauvoir and Albert Camus.

If someone asked your brand to "Tell us something about yourself," what will it say?
This book is designed to help you and your brand find an answer to this and other existential questions so that you are then better able to give an authentic meaning to its existence.

This book is a must-buy if you are a founder or a startup owner without a significant advertising budget but who is still looking to stand out amongst the crowd and the clutter of so many brands present online.

Your brand will thank you for it!

ABOUT THE AUTHOR

Known as 'Puss In Cahoots' on the internet, Mihir Bhatt is a propounder of curiosity and an authenticity driven Digital Marketer, Brand Manager and Consultant with 6+ years of experience in Social Media Marketing having worked upon many brands. He's also an alumni of MICA and a Philosophy M.A. from the University of Mumbai who always seeks out new knowledge both online and offline. He is the Creator of the Cat Café Studio brand which is India's first cat café aimed at inspiring a co-existence between humans and animals. He has been covered in the newspaper 'The Hindu' and has also been interviewed by 'Firstpost'.

Mihir Bhatt is the pioneer of Philosophical Marketing.