Story Smart Using the Science of Story to Persuade, Influence, Inspire, and Teach
pdf | 6.7 MB | English | Author :Haven, Kendall | 1610698118 | 2014 | Libraries Unlimited

Book Description :

This one-of-a-kind book reveals the secrets of a story's power to persuade, inspire, influence, and to teach.
• Sho how to use the power of story to get your message across in any medium or venue
• Explores the convergence of the neural science of story with the art of communication to reveal the power of words
• Provides tips, techniques, and strategies for structuring your stories for the most impact
• Reveals the common communication pitfalls to avoid

Category : | Communication Reference, Library & Information Science, Literacy