English | 2020 | ASIN: B08FX2MWRQ | 132 Pages | PDF, EPUB, AZW3 | 7.4 MB

This book is about Digital Marketing and Search Engine Optimization. It contains all the essential information for entrepreneurs, who open a new business or acquire the existing one. Employment demand for marketing specialists with digital skills is growing. If you own a small business, you can save on your advertising expenditure because you'll learn how to create a digital marketing strategy that will draw in customers.Nowadays, digitalization is a matter of life or death for businesses. If you are an entrepreneur or leader in your organization you absolutely need to have at least some basic understanding of digital marketing. This knowledge will help you recognize growth opportunities and infuse fresh energy into the business through promotions and marketing campaigns.The book contains essential tools, necessary for planning, running and measuring the successes of your digital marketing campaigns. You will use these resources to build your online presence and optimize your company's or personal website for Search Engines. Nothing complicated, this book is your DIY tutorial for digital marketing. It's a how-to guide written in understandable language.