MP4 | Video: h264, 1280x720 | Audio: AAC, 48 KHz, 2 Ch
Genre: eLearning | Language: English + .srt | Duration: 26 lectures (1 hour, 16 mins) | Size: 744 MB

The difference between a great and unsuccessful content marketing program is 'strategy'.

What you'll learn

Understand content marketing & importance of content strategy

Understand the difference between Inbound & Content Marketing

Learn how to create content strategy frameworks

Learn from real life cases

able templates and worksheets

Learn to create personas

Learn about the content pyramid & content creation strats

Tools to discover relevant content for diverse audience snts and decision journey stages

Key CXO level metrics for content marketing

Requirements

Preferably with some marketing background

Those who have interest or some knowledge of digital marketing/ social media marketing or content marketing

Description

Great content or social media programs are backed by a strong strategy. This program touches upon the need for content marketing and goes deeper into the content strategy and framework aspects. We know that without a powerful strategy and framework our social media and content marketing efforts will always be less optimized and will eventually fail. Understand the core of content strategy, learn from use cases and best practices of global companies and real-life examples, and & use powerful ready-made templates. Risk-Free 30 Days Money Back. Free able Templates Included.

Who this course is for:

Anyone who wants to understand and practice content marketing strategy and grow in his/her profession.

Sales professionals with marketing and strategy bent of mind

Marketing professionals who want to strengthen their overall marketing strategy

Digital Marketing professionals

Business owners who sell high value or B2B solutions & products

Content marketing professionals



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