The Jobs to Be Done Playbook - Align Your Markets, Organization, and Strategy Around Customer Needs
epub | 12.54 MB | English | Author :Jim Kalbach | B07X1LQ45Y | 2020 | Rosenfeld Media
Book Description :
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.
The Jobs To Be Done Playbook(JTBD) helps organizations turn market insight into action. This book sho you techniques to make offerings people want, as well as make people want your offering.
Category : | User Experience & Website Usability, User Experience & Usability, Industrial Design
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