MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English + .srt | Duration: 7 lectures (1 hour, 32 mins) | Size: 669 MB

You know you have a great product.

What you'll learn

Compare advertising effectiveness across different pricing models and advertising channels

Create an advertising budget based on marketing objective

Requirements

Basic spreadsheet skills

Description

But you want to get the words out about it. You decided to try advertising only to be overwhelmed by the industry jargon.

What is CPC?

What is PPC?

What is CPM?

What is CPA?

Which is best for me?

How do I budget?

If you have these questions, you've found the right course!

This course will explain these various pricing models, so you can create your advertising budget accordingly.

This course is designed for bners. We'll go through each basic concept and industry jargon. We'll apply the concept into spreadsheet, showing you step-by-step how to set up your budget.

If you want to dive into online advertising, but don't know where to start, start here now! See you in class!

Who this course is for:

Bners to online advertising



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