Business-to-business Marketing 2020-2021
pdf | 1.79 MB | English | Author :Richard K. Miller;Kelli Washington; | 978-0136058281 | 2010 | Pearson; 1 edition

Book Description :

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace.

Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.

Category : | Marketing, Business Marketing