Keep Your Customers
epub | 308.22 KB | English | Author :Ali Cudby | B0839G6VKQ | 2020 | Morgan James Publishing

Book Description :

Land your next long-term, lucrative, and loyal customer with total confidence.

Keep Your Customers shares a fresh perspective on the old problem of customer relations. It jumps straight into practical strategies and actionable tactics to bring loyalty marketing to life for small businesses and business leaders alike. Ali Cudby shares how to set up customer engagement for loyalty with a company culture to support it.

The book provides from real-world consumer behavior stories, business best practices and CEO-led case studies featuring industries ranging from technology (ClusterTruck, PERQ), consumer packaged goods (Soapbox) and retail (Esprit de la Femme, Urban Stems). Intervie with renown venture capitalists Mark Suster and Kara Nortman of Upfront Ventures, Square Capital executive Jackie Reses, and indie music Shudder To Think's frontman Craig Wedren are also featured. Keep Your Customers is based on a proven process that has helped companies around the world improve the lifetime value of their clients.

Keep Your Customers is ideal for business leaders who want to grow without being stuck in the endless grind of new customer acquisition. It shares why loyalty in the business world matters and walks companies through the strategies and tactics that boost long-term customer value.

It costs 5 to 25 times more for companies to acquire a new customer versus retaining an existing one. That means a company's process to keep its customers is tied directly to its revenue and profitability. In Keep Your Customers, Ali Cudby provides insights from business leaders beginning with legendary executive Kay Koplovitz.

Drawing from real-world client stories, business best practices, and case studies featuring company CEOs, Keep Your Customers has everything companies need to get started immediately. Ali shares the entire proven process that has helped companies around the world cultivate lucrative, long-term customers.

Who can benefit from reading Keep Your Customers?

• Business Leaders interested in tying consumer behavior to customer retention through brand loyalty programming and systems of work.
  
• Entrepreneurs looking to crack the customer relations mystery wide open while they grow their business - not after it's come to bite them via lost clients.
  
• Managers and leaders at all levels in all industries who want to improve communication skills across their teams while massively improving the overall customer experience in ways that actually make a difference.