English | 2020 | ASIN: B08BY3HWHG | 123 Pages | PDF, EPUB, AZW3 | 6.1 MB

Your go-to-guide for creating better copy with voice of customer research - Updated & Revised, 2nd Edition

What if you could connect with your website visitors the moment they landed on your website. They understood exactly what kind of value your product or solution provided. And they were eager to join your email list, start your free trial, or hit the buy button.

What would that mean to your business?

Jen Havice, messaging strategist and customer-driven copywriter, walks you through how to ask the right questions to learn what makes your customers tick so you can produce copy your visitors can't resist. Filled with examples, templates, and case studies, this second edition of Finding the Right Message is both practical and timely. You'll get a process for determining what messages your customers need to see along with field-tested ways of improving your copy.

A few of the lessons you'll learn in this step-by-step guide are:

The Six Key Elements of customer-driven messaging
What questions to ask in surveys and interviews and the ones to avoid
How to do customer research without the customers
How to analyze your voice of customer research findings and apply them directly to your copy
How to tie your features to the benefits your customers care most about

Finally, you can say goodbye to guessing which messages will turn your prospects into customers and hello to high-performing copy that practically writes itself.