Brand Identity Design Process: Develop an Efficient Workflow for Clients
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 11 Lessons (1h 36m) | Size: 1.4 GB
Do you wish you could stream-line your brand identity design process? Do you still struggle to consistently produce great results within a reasonable timeframe? Wonder how to scale the entire identity design process down to meet your clients needs/budgets? Or are you interested in producing professional identity for clients, but have no idea where to start?
This course offers valuable insights that helped me get better, more consistent results - in half the time I used to spend. I'm sharing this with you, because I wish somebody had guided me through these processes, workflows and techniques sooner. I've collected, developed and invented these methods, mainly within the past 3 years working as a freelance graphic designer in london.
The class will take you through the entire brand identity design process from start to finish, including;
Booking projects, meeting clients and creating contracts
Research and Strategy
Concept generation, including sketching, composition and font exploration
Pitching concepts to your client
Concept development and refinement
Final touches and crossing the finish line
Creating attractive brand guidelines
Handover and client aftercare
By the end of this course, you'll be in a position to make a better informed decision about your own design process - and aware of some essential time saving hacks. You'll spend more of your time creating work your clients will value, and avoid some common time-traps.
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