Book Description :

Innovating Strategy Process presents a series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as a process in itself.

• Contains new ideas and rich case descriptions that will trigger creative thinking about how to design a more innovative strategy process.
  
• Offers new conceptual frameworks for analyzing and designing strategy process.
  
• Addresses cutting-edge topics, such as play as the means and art as the impetus for strategy-making; the role of emotion in new venture decision-making; and science and entrepreneurship as a source of innovative strategies.
  
• Signals the future direction of the field.
  

Category : | Business Management Science, Strategic Management, Strategy & Competition

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