You're about to embark on a journey down the rabbit hole of ethical influence and persuasion. You'll learn principles in this book that people (including myself) have paid thousands of dollars for, to learn to weave words that get people to listen in both your personal and professional life.

These influence and persuasion techniques are so powerful that people in marketing, business, military and government everywhere are clamoring to get this knowledge. They are so powerful that they are even being used in most countries to win the most powerful and influential positions in government and in business and marketing to win your cash.
Practice these principles with good intentions and integrity. While these tools could be used to negatively manipulate people, once found
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Michael Stevenson
out, people will question, shun and even completely shut out a manipulator... and that's not "influence. " Real influencers focus on leadership and building relationships around win-win outcomes to maintain their influence at all times.