Genre: eLearning | MP4 | Video: h264, 1280x720 | Audio: aac, 48000 Hz
Language: English | VTT | Size: 643 MB | Duration: 1 hours
What you'll learn
Learn how to consider Brand Positioning in your logo designs
Advantages of designing a Brand Identity System
What components go into creating a cohesive Visual System
How to pick the most appropriate mockups to sell your design work
Requirements
Have some level of design experience with Adobe Creative Suite
Have a passion for creating extensive brands that go beyond just a logo
Description
In this class I'm thrilled to share my Overarching Brand Visuals process with you that has allowed me to sustain a virtually 100% approval rate from clients, for the last 3 years and over 20 major rebrand projects.
My process is a result of more than a decade of tweaking and strengthening my approach to designing and presenting logos and identities. I have stopped having to defend designs for individual items, or nitpick at a logo, because I focus on delivering Overarching Brand Visuals that support a cohesive Brand Story.
If you've ever presented logo options to a client only to receive criticism or confusion, or go through an insane amount of revisions for something as basic as a business card, then this class is for you.
In some of my previous classes I focused on providing a lot of theoretical knowledge behind approaching design work.
However I want to shift gears a little and focus on the practical side of creating visuals for a brand.
I invite you to go behind the scenes with me and see how I put together concept visuals for a real client of mine, while I talk you through my thought process.
Key Takeaways:
Learn how to consider Brand Positioning in your logo designs
Look at the advantages of designing an Overarching System rather than just a logo
Explore what components should be considered for a cohesive Visual System
Learn how to establish which application examples should be presented
A hands-on, behind the scenes lesson of creating Overarching Visuals for a real client
Who this course is for:
Perfect for designers of any level in their career
Suitable for design students or beginners
Great for designers wanting to transition into a lead role
[/i]Screenshots
[i]Homepage
https://rapidgator.net/file/d1a587bbdaf97bd7c4deb4d8a08fa5b3
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