English | 2019 | ASIN: B081KBMX8P | 238 Pages | EPUB | 4.30 MB

The fundamental goal of any business is to be different-to be better than those with whom it is competing. Every company should be on a journey to be the preferred provider of products or services to its markets by offering a great customer/ client experience. A preferred provider is the company that customers and clients preferentially want to do business with, and often can charge a premium for what they provide.

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