Book Description
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Random House presents the unabridged downloadable audiobook edition of Hacking Growth, written and read by Morgan Brown and Sean Ellis. Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for market-share growth what The Lean Startup does for product development and Business Model Generation does for strategy. Hacking Growth focuses on customers - how to attain them, retain them, engage them and monetize them - rather than product. Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams to how to identify and test growth levers and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative and less wasteful and achieve more consistent, replicable and data-driven results.

https://www.audible.co.uk/pd/Hacking-Growth-Audiobook/B06Y13KFP2?source_code=M2M14DFT1BkSH082015011R&ds_rl=1235779&ipRedirectOverride=true

Hacking Growth

How Today's Fastest-Growing Companies Drive Breakout Success

General Information
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Title: Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success (Unabridged)
Author: Morgan Brown, Sean Ellis
Read By: Morgan Brown, Sean Ellis
Copyright: 2017
Audiobook Copyright: 2017
Genre: Audiobook
Publisher: Random House AudioBooks
Duration: 10 hours, 43 minutes, 33 seconds
Chapters: 10

Media Information
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Source Format: Audible AAX
Source Sample Rate: 22050 Hz
Source Channels: 2
Source Bitrate: 63 kbits

Lossless Encode: No
Encoded Codec: LAME MP3
Encoded Sample Rate: 44100 Hz
Encoded Channels: 2
Encoded Bitrate: 64 kbits

Ripper: inAudible 1.97