When it comes to B2B marketing, understanding who you're talking to (and what they're thinking) is key to getting the results you're looking for.

Here's exactly what we're going to cover today:

How to identify your core offering
How to create detailed marketing personas
How to fill in the gaps with research

But before we dive in head first.
What Are B2B Marketers Doing Now?

Far too often B2B marketers think they can just log into LinkedIn, blast out a few posts, send a few messages, and make sales just like that - without having any real idea who their target audience is.

Are B2B marketers having success on LinkedIn?

Of course, but let's be very clear here.

The marketers winning on LinkedIn right now are doing so because they've done their research & they know who they're targeting.

They're not just showing up with a blindfold on, throwing darts hoping something hits and they close a 5, 6, or 7-figure deal.