There are tens of thousands of content marketing jobs being advertised on LinkedIn. These roles have never been in more demand. That s why adding content marketing to your skill set is such a smart career move. In this course, expert Colleen Jones introduces you to the fundamentals. Discover what content marketing is and what it isn't. Then learn how develop a smart content marketing strategy. Find out how to correctly identify an audience, create a unique brand point-of-view, and build out your content. Finally, Colleen shares how to build a content calendar, track the performance of campaigns, and leverage cutting-edge technology to make scaling programs easier. Using these basic techniques, you can build effective content marketing programs that drive traffic, engagement, sales,