Pricing can determine whether your business succeeds or fails This course reveals a proven methodology for developing a pricing strategy and increasing customer perceptions of value so you can justify higher prices and boost margins. Learn how investors evaluate pricing strategies, the advantages and drawbacks of different pricing models, how to calculate margins, how to gauge price sensitivity, and how to build a pricing profile specific to your offering based on eight key variables. Tips and examples are included for both product- and service-based businesses, as well as businesses that contend with seasonal pricing variations. The session offers guidance on bundling, discounting, and other pricing techniques, which you can apply in the workshop session