Due to the web and social media, customers have more control than ever. In today's business landscape, companies in both business-to-business and business-to-consumer verticals are adjusting to a new reality in which user information abounds. This means realigning the customer interest as the center point in making important decisions-which, in turn, requires a new set of skills. In this course, learn how to use customer insights and consumer analytics to better understand and address your target audience's needs. Instructor Chris DallaVilla helps executives and members of organizational teams get up to speed on best practices for processes and procedures, driving target outcomes, establishing infrastructure, and defining policies for data privacy, security, and ethics.

Topics include:

Designing a consumer analytics program
Measuring a program's progress
Governing your consumer analytics program
Driving customer loyalty
Improving the efficiency of your investments
Using cloud computing platforms
Machine learning for consumer analytics
Data privacy, security, and ethics