MP4 | Video: AVC, 1280x720 30fps | Audio: AAC, 48 KHz, 2 Ch | Duration: 58m 31s
Genre: eLearning | Language: English + Sub | Size: 693 MB

How do your customers see you? Market positioning is at the intersection of your offering and your customers-a promise you make in messaging and customer perceptions of how well you deliver on that promise. This course provides a six-step framework for honing your positioning. Find the elements you deliver that resonate most with customers, use starter wording templates to create positioning statements, and validate your work with seven key criteria. Multiple examples are discussed throughout-including how poor repositioning of one of American's best-known brands damaged the company. Workshop exercises guide you through creation of positioning statements that will form the basis of your marketing and messaging strategy at launch and beyond.
Topics include:
Taking cues from product and service offerings
How other companies position themselves
The role of competition in positioning
Emphasizing elements of the business
Identifying what matters to customers
[/i]Homepage

[i]Screenshots