What you'll learn

The students will learn more about the digital world and planning businesses for the digital economy with examples & case studies.

Requirements

There are no pre-requisites to this course. Students will learn about business planning for the digital economy from the basics.

Description

The Digital Economy is worth three trillion dollars today. This is about 30% of the S&P 500 or more than the GDP of any country. Interestingly, this entire value has been created in the last decade or two, since the launch of the Internet.

It is widely accepted today that the growth of the digital economy will have a widespread impact on the world economy.

Traditional firms are actively assessing how to respond to the changes brought about by the digital economy. Importantly, the timing of the response is of great essence.

In this course, we will introduce the factors that have a huge bearing on the digital economy. You will also learn how to strategize & plan the business of the future through the examples and case studies discussed in this course.

The digital economy is here to stay. We have to learn to embrace it and turn it into our advantage.

Who this course is for:

Anyone curious to understand how the world of business will change in the digital economy. And how to go about planning your entreprise for the digital economy of the future.
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